A Paid Website VS A Free Website
It is very common to hear that new businesses keep a low cost creating something for the first time like websites, and it is understandable. Since there are many free website creators and free hosting providers, people tend to be satisfy of, but not until when they reach to a certain stage very soon where they realise the limitations of a free service could provide. Although a free website is suitable for a new business which has a very low budget on their business, but if you are planning to run a long-term business, you have to think twice on having a paid website instead of a free website.
There are just too much to talk about when it comes to the technical part which mostly will stop you from growing further online unless you decide to revamp the whole website, and yet this will be another additional cost. So let us break them down into points as below.
7 Important Points Of A Paid Website VS A Free Website
1. Loading Speed
Most of the free website and hosting providers are slow in loading your website which will affect the performance as well as in Google ranking. For a paid website and hosting, you get to choose the design layout, disk space and bandwidth within your budget.
2. Layout Design
Limited layout design and some cases, outdated design for a free website provider. As for a paid website, they will be a wide range of options for the layout design. If you have more budget, hire a trusted professional to build a website according to your expectations, and you can atleast discuss more details with the professional.
3. Domain Name (example:www.your-domain-name.com)
Free website providers usually host your website under their domain name infront of yours, such as www.free-website.com/your-company-name, which looks unprofessional. For a paid website, domain name and hosting, you get to choose your preferred domain name.
Very soon, you will realise the limitations on a free website like adding new pages, functions and so on. When you need to upgrade them, you will start to spend your money, and in the end, it is not free at all. Some cases for a free website, you will have to pay after a trial period. It will be even more costly for the upgrades in the technical part.
5. Email Accounts
There are a few charges which you will not realise at the beginning like the professional webmail accounts (example:firstname.lastname@example.org). Other than this, there are some additional services which require you to pay too like the FTP access(main location to access for your website), image hosting, and website transferring(if you wish to host with your own domain name after your business starts to grow).
6. Complete Control Of Your Website
We have seen many free website providers shut down without prior notice, and imagine one day your customers see a notice of "This site is closed" or "Website is no more available", how will it affect your business? A free website does not allow you to save the website files usually, and all your effort will be gone. The best way is to hire a professional to build your website and insist that you must have a copy of the whole website.
7. Unnecessary Advertisements
Most of the free website and hosting providers will implement advertisement columns into your website, often taking away your customers' attention and distracting. In marketing point of view, they will be gaining free traffics for their paid advertisers from your real targeted audiences you built.